Associate Manager (ABM and Partner Marketing)

Innominds is looking for an Associate Manager – ABM and Partner Marketing for execution of ABM focused activities, content and campaigns for Existing and New Strategic accounts and manage overall partner relationships with key Innominds partners as well as manage Partner focused GTM’s and drive pipeline from campaigns.

Roles and Responsibilities

  • Help in execution of ABM plans for EN and NN accounts
  • Monitor Strategic and Key Accounts for Periodic Account Intelligence and Insights to be provided to Sales
  • Help develop Account specific relationship decks, demos, account intelligence decks and case studies
  • Plan and Create Account specific Newsletters to be sent to internal accounts
  • Work with Inside Sales and Marketing for creating engaging campaigns for NN accounts for pipeline building
  • Execute ABM campaigns for New Account acquisition
  • Manage co-marketing campaigns and content creation with Innominds partners
  • Manage partner relations from India office in co-ordination with Global Partner Manager
  • Execute Quarterly and Monthly ABM and Partner Marketing Calendar


Main Requirements

  1. Bachelor’s degree or relevant experience, MBA is preferred
  2. 3 to 5 years of relevant experience in ABM, Account Management or Demand Generation
  3. Experience in managing key stakeholders across key accounts or partners is a big plus
  4. Must be able to work across cross-functional teams and build relationships
  5. Superior Market Research skills and ability to provide account intelligence leveraging relevant sources and tools
  6. Good content creation skills and lead generation expertise preferred
  7. Excellent written and verbal communication skills
  8. Ability to work on tight deadlines and self-driven