Experience: 3–6 years 
Education: MBA preferred 
Market Exposure: Strong US market experience required 

Role Overview

Innominds is seeking a Demand Generation Executive to support campaign execution, lead qualification, CRM management, and account outreach activities across priority services, solutions, and target accounts. This role will work closely with Sales, Marketing, and ABM teams to drive engagement and contribute to pipeline growth. 

CORE COMPETENCIES

• Campaign support & lead follow-up
• Lead qualification & response handling
• CRM updates & data accuracy
• Basic funnel tracking & reporting
• Email and outreach execution
• Target account research support
• Sales coordination & handoff readiness
• Dashboard input discipline
• Market feedback capture
• Execution speed & accountability

Key Responsibilities 

• Support demand generation campaigns across channels and help drive lead response and follow-up actions 

• Qualify initial responses, update lead status, coordinate next steps, and ensure timely movement through the funnel. 

• Maintain Salesforce hygiene, support dashboard inputs, and ensure reporting accuracy for campaign tracking. 

• Work with Sales, Marketing, and ABM teams to support account outreach, follow-ups, and campaign execution. 

• Track buyer responses, objections, and field inputs to support better targeting and message refinement. 

• Execute integrated demand generation programs across channels and own follow-up, optimization, and performance reviews. 

• Work closely with Sales, Practice, Solutions, Delivery, ABM, and Marketing teams to align programs to business priorities. 

• Ensure strong Salesforce hygiene, reporting accuracy, dashboard visibility, and data-driven funnel improvement. 

• Capture insights from campaigns and field teams to refine targeting, messaging, offers, and execution quality. 

Required Experience 

• 3–6 years of experience in B2B demand generation, preferably in technology, software, digital engineering, or IT services.  

• Experience supporting campaign execution, CRM updates, lead follow-up, and funnel progression. 

• Exposure to US-market support, enterprise outreach, or technology services campaigns is preferred.